Simon Sommerfeld
09-16-2008, 09:05 PM
SMPTE SPECIAL EVENT - STEREOSCOPIC 3D CINEMA: A FAD OR THE FUTURE?
SMPTE San Francisco Section
Thursday, 25 September 2008
(FREE ADMISSION)
6:30 PM Refreshments
7:30 PM Program: STEREOSCOPIC 3D CINEMA: A FAD OR THE FUTURE?
RSVP:
Peter Hammar
Chairman, SMPTE San Francisco Section
Tel.: (559) 325-8915
petehammar@aol.com
LOCATION:
Sony Electronics, 1730 N. First St., San Jose
The Sony facility is located at the intersection of North First Street and Skyport, near the San Jose airport. Easy access from highways 101, 280, and 880. Ample parking behind the building.
PRESENTERS:
Pete Ludé, Senior Vice President, Solutions Engineering, Sony Electronics
Steve Young, Manager of Solutions Project Office, Sony Electronics
David Carroll, Senior Systems Architect, Solutions Engineering, Sony Electronics
THE PROGRAM:
Stereoscopic 3D has become a surprise hit as traditional movie theaters have converted to digital cinema. Starting just three years ago with fewer than 100 screens capable of exhibiting 3D content, 1200 theaters in the US can currently screen 3D movies, with plans for 4000 more. What's behind this unprecedented adoption of 3D? Initially used for animated features such as Polar Express, Monster House, and Meet the Robinsons, cinematographers are now embracing 3D for for live action scripted dramas, sporting events, concerts, nature programs, and many other genres.
Why did 3D fail to catch on in the US in the 1950s and again in the '80s? We'll explore the important engineering differences of today's digital systems with past ones, demonstrating the many advancements in contemporary versions.
At Sony's stealth Silicon Valley laboratories, the future of 3D is being invented. For this special meeting, we'll see demonstrations of the latest digital cinema 4K projection technology, configured for immersive stereoscopic exhibition. Dramatic 3D footage, recently created by Sony Imageworks [http://www.imageworks.com] and others, will be screened. We'll see rare test sequences demonstrating what makes "good 3D", along with perspective distortions that degrade the viewing experience and induce eyestrain.
In addition to the creative aspects of stereoscopic production, we'll learn about the technologies behind the projection of 3D images, including circular polarization discriminators, beam-splitting optics, and warp engine technology used to precisely converge the two images of a dual-projector system. We'll have plenty of time for questions—and debate!
This is a great opportunity to see the latest 3D developments and learn about digital stereoscopic imaging from one of the leading content production and technology companies in the 3D business.
SMPTE San Francisco Section
Thursday, 25 September 2008
(FREE ADMISSION)
6:30 PM Refreshments
7:30 PM Program: STEREOSCOPIC 3D CINEMA: A FAD OR THE FUTURE?
RSVP:
Peter Hammar
Chairman, SMPTE San Francisco Section
Tel.: (559) 325-8915
petehammar@aol.com
LOCATION:
Sony Electronics, 1730 N. First St., San Jose
The Sony facility is located at the intersection of North First Street and Skyport, near the San Jose airport. Easy access from highways 101, 280, and 880. Ample parking behind the building.
PRESENTERS:
Pete Ludé, Senior Vice President, Solutions Engineering, Sony Electronics
Steve Young, Manager of Solutions Project Office, Sony Electronics
David Carroll, Senior Systems Architect, Solutions Engineering, Sony Electronics
THE PROGRAM:
Stereoscopic 3D has become a surprise hit as traditional movie theaters have converted to digital cinema. Starting just three years ago with fewer than 100 screens capable of exhibiting 3D content, 1200 theaters in the US can currently screen 3D movies, with plans for 4000 more. What's behind this unprecedented adoption of 3D? Initially used for animated features such as Polar Express, Monster House, and Meet the Robinsons, cinematographers are now embracing 3D for for live action scripted dramas, sporting events, concerts, nature programs, and many other genres.
Why did 3D fail to catch on in the US in the 1950s and again in the '80s? We'll explore the important engineering differences of today's digital systems with past ones, demonstrating the many advancements in contemporary versions.
At Sony's stealth Silicon Valley laboratories, the future of 3D is being invented. For this special meeting, we'll see demonstrations of the latest digital cinema 4K projection technology, configured for immersive stereoscopic exhibition. Dramatic 3D footage, recently created by Sony Imageworks [http://www.imageworks.com] and others, will be screened. We'll see rare test sequences demonstrating what makes "good 3D", along with perspective distortions that degrade the viewing experience and induce eyestrain.
In addition to the creative aspects of stereoscopic production, we'll learn about the technologies behind the projection of 3D images, including circular polarization discriminators, beam-splitting optics, and warp engine technology used to precisely converge the two images of a dual-projector system. We'll have plenty of time for questions—and debate!
This is a great opportunity to see the latest 3D developments and learn about digital stereoscopic imaging from one of the leading content production and technology companies in the 3D business.